Executive Team

Catherine Atzen, MBA, CIDESCO — Founder

Catherine Atzen
“I was introduced to facials by an esthetician in France when I was 13, suffering from acne and sensitive, dehydrated skin. Although she did not have products able to completely solve my condition, she inspired me and guided me in caring for my skin. Since then skin care has been my passion. Years later, while working with cosmetic surgeons and doctors in esthetic medicine doing research in Paris on skin care for burn victims, I met scientists with whom I developed the first ATZEN formulas with DNA. Today we have access to natural ingredients and processes so sophisticated and scientifically advanced that the ATZEN line truly transforms one’s skin safely in just a few weeks while calming sensitive and allergic skin conditions. This was my dream when I experienced my first facial and it is now available to all.”
Catherine Atzen works with scientists and formulators on both sides of the Atlantic developing products and skin treatment protocols. Ms. Atzen is an entrepreneur, a researcher, author, and educator. A sought after industry expert, she serves as a consultant to industry leaders and brands in several countries, and is a founding member of the International Medical Spa Association (IMSA.).
Catherine Atzen holds an MBA from the Haas School of Business, University of California, Berkeley, an MBA from Columbia University, NY, a CIDESCO diploma from Switzerland, and is NCEA certified. She is a Member of Phi Kappa Phi Academic Honor Society, has earned 18 industry awards, and is credited with coining the term ‘Day Spa.’

Alex Quan, MBA — President

“With people living longer than ever in a more competitive workplace and social life, skin care has never been more important. Having healthy and radiant skin are critical to one’s quality of life, and this is as true for men as for women, the young as well as those with mature skin. With the ATZEN line, everyone now has easy access to safe, high performance, and effective skin care products.”
“I see a huge opportunity in skin care, an industry that is poised for tremendous growth in the coming decades. Demographic changes and globalization combined with greater awareness will drive increasing demand for great skin care products.”
As President, Mr. Quan is responsible for driving company growth and efficiency. He is an entrepreneur, executive, professional investor, and educator. He has over 20 years of experience investing and building companies. His notable experiences include Deloitte where he advised Fortune 500 companies on business process re-engineering; and Rightworks, a leading provider of B2B e-business applications acquired by i2 Technologies, where he was one of the initial employees and helped build the company from no revenue to over $40 million. Mr. Quan is also the founder of a wealth management firm for high net-worth individuals.
Alex Quan holds an MBA from the Haas School of Business, University of California, Berkeley, an MBA from Columbia University, NY, and a Bachelor of Science in Electrical Engineering from Stanford University at age 19.

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