Must Know About Sunscreen To Keep Your Family Safe

sun rays

Summer is just around the corner, and that means afternoons at the beach, midday picnics and epic bike rides. But all that time in the sun can do serious damage to your skin.

When it comes to sunscreen, many consumers end up confused and overwhelmed when they survey all the options at their local drug store. One new report, seen first on CBS News, highlight some of the best options, correct some common misconceptions, and look at why promising new products have never made it to the U.S. market.

Consumer Reports conducted a survey of 1,000 adults in the U.S. to see if they know the ABCs of SPF — which stands for Sunburn Protection Factor, the level of protection offered against UVB rays. UVB radiation causes sunburn, while UVA rays penetrate deeper and contribute to skin aging and wrinkling. Both have been tied to skin cancer risk.

The survey uncovered a number of common myths and misunderstandings about sunscreen.

About half of those who bought kids’ sunscreens said they thought it was “safer” and “gentler” than other formulas. But Consumer Reports say the FDA doesn’t make a distinction between kids’ and adults’ sunscreens, which generally contain the same active ingredients. ATZEN sun protection products do not distinguish between kids’ sunscreens and adult sunscreens. Our products are simply “safer” and “gentler” on the skin.

The survey also found that 29 percent of people using sunscreen waited until they were in the sun to slather it on. But in order to get full protection, sunscreen needs to be applied 15 to 30 minutes before sun exposure, and then should be reapplied every two hours.

Experts say it takes about one ounce of sunscreen, or about two tablespoonfuls, to cover your face and body. Most people only use half that much, so they don’t get full protection.

It’s important to note that from the test Consumer Reports conducted, only 10% of the products out there actually provided the level of SPF protection promised on their labels after being immersed in water. ATZEN’s SPF level has been tested to be water resistant for a full 80 minutes and maintained its advertised SPF level. It also notes that twice the SPF does not equal twice the protection. Even a relatively low SPF 15 is enough to shield your skin from 93 percent of UVB rays, the report says, while SPF 30 guards against 97 percent.

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CNN Missed the Point When It Comes to SPF

This morning CNN had a scoop on sunscreens informing the public that the SPF listed on products sold in drugstores and department stores was not necessarily as high as claimed. In fact they had 20 products tested and only 2 tested as high an SPF as printed on the product. This does not come as a surprise to me; I suspect most products sold are older formulas not tested under the new FDA monogram that has more stringent standards: Therefore they may claim inflated SPF numbers to drive sales.

In my opinion CNN failed to address an even more important fact: The type of sunscreen/active used matters more than the SPF number. They did not differentiate between chemical sunscreens that have a shorter range of UV protection, from Zinc and titanium dioxide that have a broad range of UV protection.

I further researched CNN’s reports on line and am shocked to see CNN “likes” products with SPFs of 15 to 45+ with as little as 3.8% titanium dioxide and no other sun screen! (FYI Titanium dioxide should always be combined with zinc because zinc has a wider range/broad spectrum UV protection). As an example: ATZEN’s Bio-Active Complex SPF 15 has 12% of the highest quality zinc oxide; it is a 2 in 1 product that serves as an “Age-Reverse” ultra-hydrating facial moisturizer for daily use. CNN got one thing right: The new trend is 2 in 1 products like ATZEN’s SPF15 already mentioned and the Age Reverse complex SPF45. Click on the links at the bottom of this article to learn more.

I found an excellent explanation on “Mineral vs. Chemical Sunscreens – A Comparison”; source:
Here it is:
- Chemical sunscreens work by absorbing UV rays before they hit the skin. Studies show that chemical actives have proven to penetrate the skin in large amounts and penetrate into the bloodstream. These chemicals may disrupt the body’s hormonal system causing strong estrogenic actions that may result in serious problems in sexual development and adult sexual function, and may further increase cancer risks. Mineral sunscreens [zinc oxide and titanium dioxide] sit on top of the skin reflecting and scattering UV rays without penetrating healthy skin
- Mineral actives (titanium dioxide and zinc oxide) provide the most effective and stable broad spectrum UVA and UVB protection. Only a few chemicals block UVA rays – concerning since UVA rays also cause long-term skin damage, premature aging and potential cancer. Mineral actives provide the best UVA protection
- Chemical actives produce free radicals that react with other molecules and produce damage to the fats, proteins, and DNA of the cells – the types of damage that produce skin aging and the development of cancer
- Chemical actives have questionable stability; some break down in the sun
- Mineral actives are stable in sunlight

For more information on ATZEN’s 2 in 1 SPF15 and SPF 45 sun screens and “Age-Reverse” moisturizers go to:
http://www.atzen.com/protect/age-reverse-complex.html
http://www.atzen.com/balance/bio-active-spf15.html

ATZEN: Superior to Organic™ Skin Care combining organic plants & vitamins with safe “high tech” ingredients that work¬, and are free of petrochemicals.

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Better Circulation Reduces Swelling and Dark Circles Around Your Eyes

Eye and Lip Emulsion

Eye and Lip Emulsion

Did you know that better circulation reduces swelling and dark circles around your eyes?

When you sleep blood and lymph circulation slow down; waste, toxins, and excess fluids accumulate all around the eyes causing puffiness and dark shadows under or all around your eyes. This condition is worsened by things such as consuming a heavy meal or junk food before you go to sleep, sleeping without a pillow or on a pillow that’s too flat, fatigue, jet-lag, eye products that are occlusive (clog pores) or are made of petrochemicals (their toxins accumulate in your skin, and your lymph and blood systems have an extra burden cleansing your skin off those polluters. Alpha Glucosyl Hesperidin is a highly soluble and bio-available bio-flavonoid that addresses those conditions FAST; it stimulates surface circulation and improves skin tone and color; lessens dark circles and swelling around the eyes showing improvement in 10 or 15 minutes, with significant correction in just a few hours. The skin changes are cumulative, day after day. This is one of the unique ingredients in the ATZEN Eye & Lip Emulsion product # A19051. Did I forget to mention, it lightens hormone-caused pigmentation and sun damage around the lips too.

A good friend of mine, Randy a Hollywood producer, told me this morning that he keeps his Eye & Lip Emulsion on his desk to re-apply it through the day; members of his team keep coming to him asking to use some around their eyes. Our warehouse is shipping two cartons of it to his office tomorrow for Randy to “spread the love”.

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INTACT DNA™ Explained – Your Skin’s Best Friend

INTACT DNA™, ATZEN’s proprietary ingredient, got its start in burn units across Europe for its amazing skin healing and recovery properties. It helped patients accelerate skin healing and cell regeneration while providing comfort and hydration. These same properties are critical for day to day skin maintenance whether it is to reverse the signs of aging or reduce scars caused by acne. INTACT DNA™ offers a safe, non-invasive, and non-surgical alternative to age reversing without side effects. While it may take a bit of time of continuous use depending on the severity of your situation, the results are unmistakable. What you can expect is visible continuous improvement in your skin.

So why is INTACT DNA™ so special? INTACT DNA™ is totally natural and ecological. It is unbroken DNA double helix from salmon milt (sperm from the male salmon). It is extracted without heat or chemicals. The extraction process is time consuming and takes a full 24 hours to complete. INTACT DNA™ is the most bio-available and compatible with human skin. We are a firm believer in protecting the environment. The DNA is extracted only from male salmon that have been responsibly fished for human consumption. In other words, we don’t extract DNA from salmon and throw away the fish.

Check out our serums and learn more about how they can transfer your skin.

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Actress Brandi Burkhardt with ATZEN Bio-Active SPF15

Brandi Burkhardt

Actress Brandi Burkhardt

Hart of Dixie star Brandi Burkhardt with ATZEN Bio-Active SPF15. Moisturizer and sun protection in one easy to apply cream. Free of petrochemicals, broad spectrum protection.

All natural face moisturizer and sun protection. Rich, creamy, and non-comedogenic moisturizer transforms tired, dry, and sensitized skin into vibrant, firm & youthful complexion. Protects from pollution and ultraviolets (Broad spectrum: UVA, UVB, UVC). Superior to Organic™ Skin Care combines organic plants and vitamins with safe “high tech” ingredients that work. Free of petrochemicals.

Key actives: Zinc Oxide 12%, Caprylic/Capric Triglyceride: Triple action: reduces wrinkles & redness, and repairs daily micro lesions caused by pollution & stress, stem cells from Swiss apples, Fucogel® & hyaluronic acid (hydrate), Pseudocollagen® (collagen & elastin boosting), green tea (antioxidant), shea butter, allantoin, Vit. E, evening primrose

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2014 Haas Women in Leadership Conference

Catherine Atzen and Kathryn Hall

Catherine Atzen and Kathryn Hall

April 9, 2014 – San Francisco, Catherine Atzen, founder of ATZEN, took part in the 2014 Haas school of Business Women in Leadership Conference. In prior years, this event brought together innovators, entrepreneurs, policy makers, and senior executives from some of our nation’s largest companies. Among this exclusive group included Cathie Lesjack, Executive Vice President and CFO of Hewlett-Packard; Kamala Harris, Attorney General of California; and Anita Roddick, Founder and former CEO of The Body Shop. This year’s conference attendees included Catherine Atzen, founder of ATZEN, an all natural skin care company; Kathryn Hall, former U.S. Ambassador to Austria under Bill Clinton and owner of Hall Wines of Napa; and Laura Tyson, Professor of Business Administration and Economics, corporate director, and former Chairman of the National Economic Council. Catherine Atzen is recognized as a leader not only in skin care but also in the Haas School of Business community and business in general.

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Are you over 25 and still getting acne?

ATZEN Clear Serum

ATZEN Clear Serum

Are you past the age of acne, have dry skin and an oily Tzone, see tiny wrinkles, and still breakout? If you answer yes to this question, then it is time to re-evaluate your skin care program.

The products you currently use may strip your skin of much needed moisture and nutrients causing premature aging, and they do not “kill” the P-acnes bacteria that cause your breakouts. Most anti-bacterial ingredients such as benzol peroxide do not address this particular bacteria. Stop the damage at once with safe medicinal plants and peptides that address your acne issues. Try the ATZEN PURIFY Clear Serum.

 

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Actress and Model Jill Wagner with ATZEN Moisturizing Gel

Jill Wagner

Jill Wagner with ATZEN Moisturizing Gel

TV actress, model, game show personality Jill Wagner with ATZEN. She is currently the co-host of ABC TV Wipeout and star of Teen Wolf. She is holding the Moisturizing Gel. “I love this stuff [ATZEN products]“, Jill tweeted.  The Moisturizing Gel is one of my favorites. Many women and men love this product, not to mention many celebrities in Hollywood. Also it was on the Style TV reality show Wicked Fit. What so special about the Moisturizing Gel? It’s the answer to the complex needs of oily or acneic skin. With a matte finish to die for, it keeps your skin fresh for 16+ hours, free of shine & sensitivity, while correcting the causes of skin’s imbalance. It’s safe around the eyes. Excellent non-comedogenic make up base.

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Oscar Winner Christopher Benstead from Gravity with ATZEN

Christopher Benstead

Oscar winner Christopher Benstead

Oscar winner Christopher Benstead from Gravity with ATZEN. He won the oscar for sound editing for the movie Gravity starring Sandra Bullock and George Clooney. He is holding the wildly popular Cleansing Gel. Congratulations Christopher!

I recently asked ATZEN president Alex Quan why men should use the ATZEN Cleansing Gel instead of soap or any other cleanser for that matter. He answered with a question that many men can relate to, “Would you use sand paper to wash your brand new Mercedes?” There you have it. Take care of your face the way you take care of your other prized possessions. Unlike your Mercedes, you only have one face to last a lifetime. Continue reading

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